Blog
Practical writing for publishers who want to sell sponsorships, price inventory fairly, and understand their traffic before they monetize.
Sponsorships
A practical framework for pricing website sponsorships — flat rates, packages, and how to adjust after your first few deals.
Placement guidance for website sponsorships — homepage, category pages, articles, and directories — without wrecking the reading experience.
From directories and niche blogs to community hubs and resource sites — website types that naturally support sponsorship inventory.
Package website ad space like a product: clear names, placements, dates, specs, and prices that sponsors can buy without a long explanation.
Double-booked sponsorships destroy trust. Here’s how to define exclusivity, calendars, and booking rules so the same slot is never sold twice.