SPONSORSHIP INFRASTRUCTURE FOR PUBLISHERS

Your website earns attention. Make it bookable.

Turn spaces on your website into bookable sponsorship inventory. You own the audience and design. AdsRoster handles booking, payments, delivery, tracking, and payouts.

yoursite.com

What happens after you connect a placement

  • You control the placement
  • AdsRoster handles bookings
  • Test in sandbox before going live

Why it works

You already have distribution. Turn it into revenue.

When people already visit your site for something useful, a relevant business can pay to reach them. The best sponsorships feel like a natural part of the experience your audience came for.

You choose where the sponsor appears and how it looks. AdsRoster makes that placement bookable and handles the work behind it.

Example placementYour site · Sidebar
Sponsored
Logo

A helpful brand for your readers

A short message that fits beside the content they came to see.

Visit sponsor ↗

Your layout and styling stay yours. AdsRoster supplies the booking and campaign data for this space.

  1. 01

    Distribution has value

    Businesses can pay to reach the audience that already comes to your site.

  2. 02

    Package it clearly

    Choose a natural space, design it to match your site, then set the spots, price, and duration.

  3. 03

    Make it bookable

    Sponsors book and pay while AdsRoster manages scheduling, delivery, analytics, and payouts.

A placement organizes related ad spots in the same area or context of your website. Each bookable position is an ad spot. When a sponsor books one, that booking becomes a campaign.

Your design

Keep the placement native to your site

Your sponsor unit can look like any other part of your product. Show a brand logo, a short message, and a destination link where they make sense for your audience.

yoursite.com

02 · Booking

Let sponsors choose a spot and book it

Sponsors choose dates, pay, and submit their creative through a hosted checkout. You can review the creative before it appears.

AdsRoster booking checkout with calendar date selection and sponsorship summary

Workspace

See what is booked and what is available

Track revenue, open spots, upcoming bookings, and delivery from your workspace.

AdsRoster workspace home showing revenue, inventory, and overview analytics

04 · Analytics

Show sponsors what their campaign delivered

Follow impressions and clicks for each campaign, alongside trends over time.

AdsRoster site analytics with delivery charts and campaign performance table

Before you launch

A few useful things to know.

You keep control of the audience and the experience. Here is how AdsRoster fits around your site.

Do I have to change my website's design?
No. You design the sponsor unit to match your site. AdsRoster supplies the booking, campaign, and delivery data behind it.
What is a placement?
A placement organizes related ad spots in the same area or context of your website. Each spot can be booked separately.
Can I set my own price and run length?
Yes. You set the price and booking duration for your spots, and sponsors choose available dates at checkout.
Can I review a sponsor before their ad appears?
Yes. Turn on creative approval for the placement if you want to review the submitted ad before it runs.
Can I try the flow before taking live bookings?
Yes. Build and test your placement in sandbox, then promote your inventory to live when everything is ready.
Do sponsors need an AdsRoster account?
No. They can book an available spot and complete the hosted checkout without creating an AdsRoster account.
Explore the documentation

Ready to make a place for sponsors on your site?

Choose a placement your audience will notice, design it to fit your product, and let AdsRoster handle the booking and delivery work.